State Farm
Social Campaign, Web App
A Slam Dunk for a Leading Insurer
State Farm wanted to extend its NBA partnership into social media. We partnered with the brand to create a Facebook app celebrating basketball fandom. Fans could explore NBA content, enter for a chance to win a trip to the NBA Finals, and watch and share humorous spots.
Fables of Fandom
How We Did It
Using Facebook’s API, we tapped into each user’s social graph to reveal which friends were fans or rivals of their favorite teams. Team data and rankings let fans see where their team stood, share results on their walls, taunt rivals, and rally fellow fans to climb the rankings.
Team Rankings
Style Guidelines
