Virginia Gift Brands
Web Design, E-commerce
Introducing a Pioneer Online
Founded in Lynchburg, Virginia, in 1990, Virginia Gift Brands creates quality home and gift products from a manufacturing facility near the garage where it all began.
Project Overview
Pioneers of the wooden crackling wick, VGB sought to grow online sales with a platform showcasing its distinctive candles. Its target audience was women aged 25–54 who shop at retailers like Bed Bath & Beyond, Hallmark, and specialty gift boutiques.
Design Process
We analyzed user needs and challenges to create an intuitive experience that brought UX and UI together around customer expectations.
Wireframes
Visual Design
Earthy tones, organic shapes, and natural textures give the design a warm, calming feel inspired by the beauty of nature.
Responsive Design
