State Farm
Web App, Social Media
Overview
State Farm an NBA sponsor wanted to extend their affiliation with the NBA into the social realm, so we helped them create a Facebook app for NBA lovers all about fandom, a place where fans can explore everything NBA including a chance to win a trip to the NBA finals and also watch and share funny spots about fans.
Fables of Fandom
How We Did It
We used Facebookâs API to mine each users social graph so you can see who in your network is a fan or foe of your favorite teams, with additional data and complete rankings you could see where your team ranks, post it on your wall in order to taunt your foes and encourage fellow fans to boost your team rankings.
Team Rankings
Brand Color & Typeface
